Oak Tree does marketing for Credit Unions, but here we share some of our knowledge on credit union marketing.
There comes a time when your credit union might be stuck without improvement. To make changes and redirect marketing efforts you need a SWOT.
The classic saying, “Any press is good press” continues to become more and more false with the reliance on online reviews to influence patrons. With the emergence of more and more review sites, blogs, comment sections, etc., it is impossible to ignore online opinion when considering SEO and potential members.
Every credit union is unique in ways that are generically defined by their FOM. Unfortunately the basic facts and figures that define membership eligibility does not convey the magical community and beneficial services that can entice potential members to grow your financial realm. Building a narrative can change the imagery of facts and figures into metaphorical flowers and fairies. Here are a few steps to get story-telling:
In an expert opinion article posted on Credit Union Times, our CEO discusses member social media engagement best practices.
In a commentary article posted on CU Times, Richard Gallagher discusses Best Practices for CU Social Media Marketing to stay compliant.