Credit Union Member Social Media Engagement
Member Social Media Engagement

In an expert opinion posted on Times, our CEO, Richard Gallagher discusses some great for seeking to use social media to engage with their members. It is time to look at member social media engagement best practices.

Any form of now requires social media to be part of the equation. Consider these recent demographic statistics from the Pew Research Center as they relate to social media trends in 2018:

● 73% of male internet users and 83% of female internet users are on Facebook.

38% of female internet users are more likely to use Instagram than men (26%).

81% of millennials check their Twitter feed every day.

91% of all social media users check their platforms from a mobile device.

So, are you convinced that social media must be a part of your marketing plan? With that in mind, let’s highlight a few ways use social media to engage with their members, as well as some tips and tricks you can incorporate into your own marketing plan.

Richard Gallagher

To read more about how your can better engage with its members online go check out the CU Times article and then check out our membership documents for your credit union so you can find even more members to engage with and apply these member social media engagement best practices.

(note: this is an older entry and has been edited since originally posted.)