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Nothing is more disheartening to a member than checking their account balance and finding it in the red. That negative sign before an account balance does something to a person, psychologically. It puts forth the idea that they are an adversary rather than an advocate. The institution that was once lauded as helping people achieve their financial goals is now viewed as a predator. To that end, make sure your members know all of their options when it comes to overdraft protection. This will position you as a trusted partner in their financial affairs. Be sure to know before you owe and that goes for you and for your members.