In an expert opinion article posted on Credit Union Times, our CEO, Richard Gallagher discusses some great advice for credit unions seeking to use social media to engage with their members. It is time to look at credit union member social media engagement best practices.
Any form of credit union marketing now requires social media to be part of the equation. Consider these recent demographic statistics from the Pew Research Center as they relate to social media trends in 2018:
● 73% of male internet users and 83% of female internet users are on Facebook.
● 38% of female internet users are more likely to use Instagram than men (26%).
● 81% of millennials check their Twitter feed every day.
● 91% of all social media users check their platforms from a mobile device.
So, are you convinced that social media must be a part of your marketing plan? With that in mind, let’s highlight a few ways credit unions use social media to engage with their members, as well as some tips and tricks you can incorporate into your own marketing plan.
Richard Gallagher
To read more about how your credit union can better engage with its members online go check out the CU Times article and then check out our membership documents for your credit union so you can find even more members to engage with and apply these member social media engagement best practices.
(note: this is an older blog entry and has been edited since originally posted.)
