In a commentary article posted on cu management our CEO, Richard Gallagher, discusses 10 strategies to grow the millennial and Gen Z membership for credit unions. An important topic as credit unions seek to connect with Millenials. Here's a peek at Inside marketing: Appealing to Younger Members:
But with 70 million millennials (born between 1981–1996) and 86 million post-millennials (Gen Z and beyond, born after 1996), it is safe to say that these younger generations will comprise the majority of future credit union memberships in the near future.
Unfortunately, 71% of U.S. non-members ages 18-24 are “not at all familiar” or “not very familiar” with credit unions, according to a recent World Council of Credit Unions guide. This demographic will become your base membership in 2042.Richard Gallagher
(note: this is an older blog entry and has been edited since originally posted.)