Humanitarian Highlight
Aiding the Disadvantaged
This week’s #HumanitarianHighlight is on credit unions aiding the disadvantaged. Such as gifts for underprivileged children.
Marketing Corner
Credit Unions Search Engine Ads & PPC
To get more members and to get them to increase their lending it is important to understand credit unions’ search engine ads & PPC.
Marketing Corner
Connect with Your CU Demographic
CU Marketing Corner It’s no secret that the best way to keep business consistent is to be in touch with your demographics. Today, that means connecting with Millennials by creating a sense of community. They have an estimated $200 billion purchasing power, and as such, they cannot be ignored. Most brands don’t Read more
Credit Union Event
5 Types Found at Credit Union Events
5 Types Found at Credit Union Events can help you understand how to better set-up an event or what to expect at a credit union event.
Credit Union Compliance
What a CU Needs to Stay Compliant
While credit union compliance may have been under the radar just a decade ago, a recession, global pandemic, and going digital have all contributed to a multitude of new regulations and an emphasis on compliance. So let us look at what a CU needs to stay compliant, because you need Read more
Consumer Lending
Innovating Lending Forms
As technology advances and becomes more affordable, nearly 81% of people own a smartphone. All the information one could need is at the touch of a screen. The days of dialing a phone number to find out what hours the credit union is open are long gone. Running a quick Google search or taking a peek at social media is the best way to find out when in-person banking can be done. Naturally, as technology advances, credit unions need to expand options for digital banking and lending
Credit Union Industry
P2P Payment Platforms & Your CU
For those who grew up in the digital world, person-to-person or peer-to-peer (P2P) payment applications are nothing to write home about. Gen Z and Gen Alpha have always known the glories of paying a friend for coffee via their phone. For the older generations, however, P2P payments are an incredible advancement in financial technology.
Fintech
Fintech Friction
In today’s world, it is imperative to have a system that is up to date (made necessary by advancing technologies that are becoming easier for users to navigate), and a system with fewer clicks, known as a “3-click rule.”
Marketing Corner
Credit Union SWOT Analysis
There comes a time when your credit union might be stuck without improvement. To make changes and redirect marketing efforts you need a SWOT.
Oak Tree Business Systems
Blood Drive 2019 OTBS
The October blood drive was a HIT! We couldn’t have been in more awe of how it turned out and the positive response that we received. With support from the Southern California Blood Bank, we were able to break our initial goal and exceeded far above what we hoped for.