Credit Union Marketing Corner
Last week we showed you some of the top-read blog posts from previous years that our readers still felt were relevant this year. Now we are going to look at the top 5 from this year. We know our marketing posts are almost always a big hit, but we are always on the lookout for other topics we believe you will find interesting and enlightening. So, look at the 2024 credit union top blog posts and prepare for 2025!
Small Credit Unions, Big Marketing
Small credit unions can sometimes feel like underdogs in a world of financial giants. But what you lack in size, you can more than make up for in heart, personalized service, and a deep connection to your community. The key is leveraging these strengths in your marketing strategy to attract new members who value your unique experience.
Credit Union Marketing Mastery
In today’s competitive financial landscape, credit unions must effectively market their services to attract new members and encourage existing members to utilize a wider range of products. The four Ps of marketing—product, Price, Place, and Promotion—provide a valuable framework for crafting a successful marketing strategy. Credit unions can drive growth and enhance member satisfaction with credit union marketing mastery, starting with these four Ps.
Credit Union Member Personalization
Building Your Bridge: Using Personalization to Forge Stronger Relationships with Members
In today’s digital age, where consumers are bombarded with generic marketing messages, personalization has become the key to standing out and building lasting relationships. This is especially true for credit unions, where member loyalty is critical for long-term success. By embracing personalization, credit unions can move beyond being just a financial institution and become a trusted partner in their members’ financial journeys. There are many techniques we wanted to discuss on credit union member personalization so you can better anticipate their needs.
Becoming a Credit Union Board Member
Serving on a credit union board is a significant commitment that offers the opportunity to make a positive impact on your financial institution. To be eligible for a board position, you must typically be a member in good standing of the credit union. Additional requirements may include age restrictions (often 18 or older) and adherence to other membership criteria outlined in the credit union’s bylaws. It’s essential to review your credit union’s specific bylaws for detailed eligibility information in becoming a credit union board member.
Navigate the Maze
The thrill of buying your first home can quickly turn into a whirlwind of anxieties. Mountains of paperwork, unfamiliar terms, and sky-high mortgage rates – it’s enough to make anyone want to retreat to the comfort of your rented apartment. But wait! Before you give up, consider credit unions, and your local allies in navigating the homeownership journey. And if you are a credit union representative, or in charge of your credit union’s marketing maybe this can help show you ways to get more members in new homes. When you help your members navigate the maze of homeownership, you are helping build that community that the credit union movement is all about.
Every week we put these articles together to help you and your members have a better credit union and community. Ranging in topics from regulations to career advice as well as hints on how to better communicate to your members and prospects we are always posting loads of marketing advice. Be sure to check out our blog and social media every week. Until next year, have a great holiday!
