Credit Union Marketing Corner
You’ve successfully enticed members to your credit union’s website through stellar marketing strategies and the inherent appeal of your offerings. Now what? Your visitors are actively exploring your website, delving into the details of your products and services, comparing them to alternatives, and evaluating the potential benefits for their financial well-being. Credit union product descriptions can be essential for your marketing, just as they help consumers shop on Amazon.
This is where strategically crafted product descriptions come into play. Often overlooked as a crucial element in the decision-making process, product descriptions serve as your virtual sales team, effectively communicating your service proposition even when your lending team isn’t readily available to interact with potential customers. Look at the many financial products and services you offer to your membership and think about how to better explain them to those unaware of the full benefit of each offering.
To craft product descriptions that truly resonate with your audience, consider these key tips:
- Know Your Buyer Personas
Delve into creating detailed member personas – consult our blog on building member personas if you haven’t already! These personas will guide you in tailoring your language and messaging to resonate with the specific demographics most likely to utilize your services, including those you’re aiming to attract.
- Harness the Power of Words
Use your words to paint a vivid picture of your services and how they can transform your members’ lives. Craft descriptions that help them envision the positive impact your offerings can have on their financial goals and aspirations.
- Infuse Information and Authenticity
Incorporate specific details to establish transparency, accuracy, and expertise. Provide information that builds trust and positions you as a knowledgeable authority in the financial services landscape. Avoid generic language and instead showcase informative data that highlights the unique value propositions of your products and services.
- Strategically Integrate Keywords
Leverage keywords for local SEO! Refer to our blog on optimizing for local SEO to gain insights into PPC and keyword benefits. Strategically incorporate relevant and popular keywords to boost your website’s native SEO and increase visibility for your products.
- Emphasize Benefits
Don’t underestimate the power of benefits! This is what sets your products apart from the competition. Use concrete details to showcase these benefits, avoiding empty claims like “number one lending service” without providing supporting evidence.
- Adopt Simplicity and Clarity
In the financial industry, jargon and industry-specific lingo can be overwhelming for many individuals. Avoid using overly technical language that might alienate your audience. Strive to convey your message in a clear, concise, and easy-to-understand manner.
- Visual Appeal Matters
Complement your compelling copy with captivating graphics and eye-catching images. Remember, a picture is worth a thousand words. In today’s digital media landscape, where imagery and content reign supreme, utilize visuals that effectively capture the essence of your product descriptions, further solidifying your services in the minds of your members.
- Measure and Adapt
Track your success by monitoring the demographics of lending and membership growth to evaluate the effectiveness of your targeted messaging. Continuously refine your approach based on data-driven insights.
By incorporating these effective strategies into your product descriptions, you can transform your credit union’s website into a powerful tool for engaging potential customers, nurturing relationships with existing members, and ultimately driving business growth. When you are ready to
