Credit Union Marketing Corner
As a credit union, you have a unique opportunity to leverage online and digital tools to promote your business and grow lending, membership, and other services. Your field of membership gives you definitive guides to reach out to current and potential members in a targeted and direct way. Geographic locations and networked employees and family members offer a strong audience for digital marketing efforts. We offer 10 tips on credit union local SEO to assist you in gaining more members.
In working with digital advertising, many credit unions benefit from B2M with local SEO growth and strengthening. The following are a few tips and tricks to help you build a more powerful outreach to potential members:
1. Google Business Profile and Reviews:
The best thing you can do to improve your local SEO is to create and verify a Google Business Profile. This will make your credit union appear in Google Search and Maps when people search for local businesses. It’s also important to build up good reviews on Google and Yelp. Bad reviews can severely damage your rating and push your credit union down in the search results.
2. Content and Local News:
Another great way to increase local SEO is by getting involved and being mentioned in local events and news. Make sure your credit union follows local happenings and events, and use that as content on your digital channels! You can also publish blog posts and articles that are relevant to your target audience and that include location-specific keywords.
3. Mobile Website:
A big help for SEO boosting is to make sure that your website is ready for mobile! It’s important to have your credit union website compatible with on-the-go devices so that your current and potential membership has access to mobile-friendly websites.
4. Keywords:
When selecting keywords for your local SEO campaigns, be sure to focus on long-tail keywords and location-specific keywords. This will help you rank higher in search results for specific searches that are relevant to your business.
5. Social Media Build:
It’s always important to keep up with your digital CU Community and continue to develop your following! This digital media presence is often important in gaining trust and a sense of reliability for your membership. Building up your engagement and following will also increase your SEO results. Social media also provides an opportunity to utilize great tools like tags and hashtags to get your content the attention it deserves!
6. Page Locations:
If your credit union has multiple branches, you should create a separate page for each location on your website. Be sure to include the full address, phone number, and hours of operation on each page. You should also optimize these pages for local SEO by including relevant keywords and location-specific content.
7. Business Directories:
List your credit union in local business directories. This will help people find your website when they search for local businesses online. You should also consider listing your credit union in industry-specific directories.
8. Local Influencers:
Partnering with local influencers can be a great way to reach a new audience and improve your local SEO Look for influencers who have a following of people in your target area and who are interested in the financial services you offer.
9. Local Coverage:
Get involved in local events and sponsor local organizations. This is a great way to get your credit union’s name out there and improve your reputation in the community. You can also submit press releases to local media outlets about your credit union’s events and initiatives.
10. Technical SEO:
In addition to the tips above, there are a number of technical SEO factors that can impact your credit union’s ranking in local search results. These include:
- Website structure and navigation
- Page speed and loading times
- Mobile-friendliness
- Schema markup
- Backlinks from high-quality websites
By optimizing your website for these technical SEO factors, you can improve your chances of ranking higher in local search results.
By following these tips, you can improve your local SEO and reach more potential members in your community. When those potential members come to your credit union you can assist them in giving them the best forms on the market for signing new credit union members!
