Credit Union Marketing Corner
The Importance of Mobile-Friendly Websites for Credit Unions
In today’s world, more and more people are using their smartphones and tablets to access the internet. This means that it is more important than ever for credit unions to have mobile-friendly websites. What does it take for great credit union mobile-friendly websites?
A mobile-friendly website is one that is designed to be easily viewed and used on a mobile device. This means that the website should be responsive, meaning that it will automatically adjust its layout to fit the size of the screen.
There are a number of reasons why it is important for credit unions to have mobile-friendly websites. First, mobile-friendly websites can help credit unions reach a wider audience. Second, mobile-friendly websites can make it easier for members to access their accounts and services. Third, mobile-friendly websites can improve the customer experience.
Regulations for Mobile-Friendly Websites for Credit Unions
There are a number of regulations that credit unions must follow when it comes to their websites. These regulations are designed to protect members and to ensure that credit unions are providing accurate and up-to-date information.
One of the most important regulations is the Truth in Lending Act (TILA). TILA requires credit unions to provide members with clear and concise information about their loans and other financial products. This information must be provided in a format that is easy to understand, and it must be available in both English and Spanish.
Another important regulation is the Equal Credit Opportunity Act (ECOA). ECOA prohibits credit unions from discriminating against members on the basis of race, color, religion, national origin, sex, marital status, age, or because they receive income from a public assistance program.
Important Things to Be Aware of When Making a Mobile-Friendly Website
There are a number of important things to be aware of when making a mobile-friendly website. These include:
- The layout of the website should be simple and easy to navigate. It is also a good idea to avoid sliders and animations.
- The text should be easy to read and should be large enough to be seen on a small screen.
- The images should be high-quality and should be optimized for mobile devices.
- The website should be responsive, meaning that it should automatically adjust its layout to fit the size of the screen.
- The website should be secure and should use “https://” to encrypt all traffic.
By following these tips, credit unions can create mobile-friendly websites that will meet the needs of their members and that will comply with all applicable regulations.
Here are some additional tips for creating a mobile-friendly website:
- Use a responsive design. A responsive design means that your website will automatically adjust its layout to fit the size of the screen. This is important for mobile devices, as well as for tablets and laptops.
- Use high-quality images. Images can help to make your website more visually appealing, but they can also slow down the loading time. Make sure to use high-quality images that are optimized for mobile devices.
- Keep your text short and to the point. People are more likely to read short, concise text on a mobile device. Break up your text with headings and subheadings to make it easier to scan.
- Use a call to action. Tell your visitors what you want them to do, whether it’s to sign up for a newsletter, download an app, or make a purchase.
By following these tips, you can create a mobile-friendly website that will be easy to use and that will help you to reach more customers.
