Credit Union Marketing Corner
In today’s competitive financial marketplace, credit unions need to be more creative and strategic in their marketing efforts to attract and retain members. We are always looking at credit union marketing tips and how they might shift in focus from time to time. Here are a few tips for how credit unions can better market to potential members:
Focus on your unique selling proposition (USP)
What makes your credit union different from other financial institutions? What are the benefits that you offer that other banks and credit unions don’t? Once you know your USP, you can start to focus your marketing efforts on promoting those benefits to potential members.
Target your marketing efforts
Not all potential members are created equal. Some people are more likely to be interested in joining a credit union than others. When you’re developing your marketing campaigns, it’s important to target your efforts to the people who are most likely to be interested in what you have to offer.
Use social media
Social media is a powerful tool that can be used to reach a large number of people quickly and easily. Make sure you have a strong social media presence and that you’re using it to promote your credit union and its products and services.
Get involved in the community
One of the best ways to attract new members is to get involved in the community. Sponsor local events, donate to local charities, and volunteer your time. This will help you build relationships with potential members and show them that your credit union is invested in the community.
Offer competitive rates and products
Of course, you also need to offer competitive rates and products to attract and retain members. Do your research to make sure you’re offering the best rates and products available.
Make it easy to join
The easier it is for people to join your credit union, the more likely they are to do so. Make sure your application process is simple. And offer multiple ways for people to join, such as online, by mail, or in person.
Provide excellent customer service
Once people have joined your credit union, it’s important to provide them with excellent customer service. This will help you keep them as members and encourage them to refer their friends and family to your credit union.
Be patient
It takes time to build a successful credit union. Don’t expect to see results overnight. Be patient and persistent with your marketing efforts, and you will eventually start to see results.
By following these tips, credit unions can better market to potential members and attract new members to their organization.
