Credit Union Marketing Corner
Creating memorable content that engages and grows your online community can be a difficult feat. Even after creating personas and branding your voice, where will you fit in among the endless viral content? It is important to follow the trends of shared/reposted viral production and realize that video is at the top in many ways. Video has consistently pushed forward in consumer favor and doesn’t seem to be slowing down. If you still aren’t convinced to look into producing video content for your business, these benefits might change your mind. Here are 4 benefits of video marketing:
1. Drives SEO rates up.
Search engines love videos because consumers love videos! Most search engines have a tab for video results if not posting them at the top of relevant searches. Not only is this great for SEO on a video it’s great for your website SEO. The click-through rate on videos easily beats out photos and images. According to HubSpot, 54% of people want to see more video content from marketers.
2. Tells the story.
This is where the video really takes the cake. Well-planned creative storylines in a video advertisement can create an emotional connection between your services and your current and potential members. With that connection, trust is formed and with trust comes loyalty and conversion. Videos are on their way to being one of the most educational content channels for consumers. Using this tool for explanation and engagement heavily increases the rate of conversion. According to HubSpot statistics on video marketing, overall, 73% of consumers worldwide prefer seeing videos on social media that are “entertaining.”
3. Highly shareable.
Among the flooded streams of social media platforms, video tops as the most shared form of content over text and image. Social media engagement is high and promotes the growth of online presence for your credit union. Social media is not the only top beneficiary; email campaigns and blog posts benefit a great deal from embedded video, bringing it back to increased conversion.
4. Grabs attention.
Videos are unlike any other form of media. Action and movement grab attention in an otherwise short-term-span digital consumer. Colorful, visual, moving content brings all eyes to your content as a focal point on any browser. The attention-drawing video increases the interest of potential consumers by building trust and pushing them to learn more about your creative credit union. According to HubSpot, the average video retains 37% of viewers all the way to the end of the video.
Ready to start looking into videos for your marketing campaigns? Be sure to follow our blog for more help in marketing your credit union and when you want to help your members with the best forms, be sure to see our credit union documents and forms, including free samples!
