How to Build CU FOM Content Strategy

Credit Union Marketing Corner

Content is king in the digital world. Sometimes it is completely overwhelming to keep up with the current posts. Getting your content to your members will have its ups and downs through the process of getting into the flow of the streams of content. One thing that will be a lifesaver is developing a content strategy. Not only will the following steps help you gain more understanding of your field of membership, but they will also provide valuable informative trends to adjust and expand your strategy! So, let’s look at how to build a CU FOM content strategy to help grow your credit union’s membership.

1. Define your goal
   1. What is your goal for growth? Membership, auto loans, and/or home equity? Put your priorities in order so you can easily determine the subject of content and frequency.
2. Research and create personas of your Field of Membership prospects
   1. Time to really dig into your field of membership and see what media channels they’re using. Check out our article on creating personas for more in-depth information.
3. Summarize your current content standing
   1. Get a rundown of your current content, your followers/friends on social media, your current clicks/impressions, etc. so you can assess your growth along the way.
4. Choose channels, techniques, and budget
   1. Decide where you’ll be posting, acquire management applications for those channels, create timelines/schedules, and allocate a budget.
5. Brainstorm content ideas
   1. Time to get creative and brainstorm a good amount of content ideas that match your goals and personas. Decide if you want to make videos, images, blogs, etc.
6. Publish and manage your content
   1. Make your shareable content and schedule it into your content calendar! Start publishing and engaging with your online community.
7. Measure results and try different techniques
   1. Promote ads and measure ROI as well as native and paid engagement from your content ads. Try different techniques and find your content strategy sweet spot!

Oak Tree Business Systems is here to help credit unions, and our forms are the best way to grow your credit union membership as they make it easier for potential members to sign up. We are also posting credit union blog posts to help with your credit union marketing.