CU Marketing Corner - Getting Members into the Financial Fitness Gym

Credit Unions and Gyms have a few big things in common: Encouragement, Community, and Wellness.

Marketing Credit Unions seems like it should be a simple enough task due to the overwhelming amount of member benefits! But unfortunately, the task becomes complicated with the digital age and the flooded communication channels.

One important way to draw an emotional and supportive connection to your members is presenting a clear and present interest in their financial fitness, which gets your members more involved in your services. With financial fitness comes confidence and some bragging around which in turn recruits new members.

Using different marketing channels (i.e., social media, newsletters, mailers, in-store ads) to promote financial fitness programs and opportunities will draw your members’ attention to the fact that you`re not selling services, but rather giving free education. That’s care.

Growing a community attendance and participation in certain forms of programs is based on encouragement. Encouraging your members through social media/email/newsletters will keep them in the money gym to see results and start using the services they’ve learned about.

When the results are in and their financial 6-pack of savings are showing, they’ll be feeling the wellness and won’t be able to hold in their excitement over the program or your credit union’s benefits. This is where member reviews and feedback provides your credit union with user content and creates interest in membership and ultimately growth in members and service use.

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