In a recent CUES article written by Richard Gallagher, CEO at Oak Tree Business Systems, Inc., exemplifies the importance of making sure your members feel secure and important, especially during the pandemic. As a nation, we have gone through the unthinkable and are pushing our way to the top again. It is okay for us to feel anxious and terrified, but we have to remember that our members need our help. Everyone has a story, and they rely on us (credit unions) to help them get through their hard situations. So, to better understand how to be that support system they need, read the blog to learn about the six points to help keep everyone at ease.
A blurb from the article: "Credit union members are looking for financial stability even while the world around them is unpredictable. So it follows that credit unions that provide genuine compassion and relevant financial solutions through a personalized customer experience will stand out in a sea of big banks and fintechs. If you use member data to help you cater to their specific needs, you won’t be alone. In 2020, according to Gartner, more than 40% of data analytics projects will relate to customer experience."
Click the link HERE to read about the 6 points.