If you had to treat your Credit Union as a “startup,” what would you do differently? The global COVID-19 pandemic has thrust all businesses into uncertain times. How credit unions respond will carry tremendous weight in how they rebound from the pandemic. A balance between keeping operations afloat and managing member fears will be critical.
As the number of cases subsides and the gears of business begin to turn again, credit unions will emerge to find a different world. Marketing and technology will be the keys to the success of credit unions as we move further away from the pandemic.