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If you had to treat your Credit Union as a “startup,” what would you do differently? The global COVID-19 pandemic has thrust all businesses into uncertain times. How credit unions respond will carry tremendous weight in how they rebound from the pandemic. A balance between keeping operations afloat and managing member fears will be critical.

As the number of cases subsides and the gears of business begin to turn again, credit unions will emerge to find a different world. Marketing and technology will be the keys to the success of credit unions as we move further away from the pandemic.

Hello, #CUfamily! It's Thursday, which means it's time for another #HumanitarianHighlight. With all the chaos in the world, we are so lucky to have credit unions to light the way!  Additionally, feel free to reach out if your credit union would like to be featured in our #HumanitarianHighlight blog that we publish every Thursday. Send us a direct message on our social media accounts or contact us! We would love to tell your story!

Welcome back to another #HumanitarianHighlight! I think we can all agree that the world today is different. Everyone is stressed, the air feels eerie and all the essential workers are feeling the pressure big time. When scrolling through social media, it caught our eye that many credit unions are taking the time to support local businesses, and donate to organizations that are creating items for first responders and others in the community. We hope that everyone is staying safe and healthy during this rough time, and please reach out to us if your credit union needs any support. Also, let us know if you have heard of any credit union who has donated! We would love to include them in the #HumanitarianHighlight blog and give them a shoutout! 

So… you have crafted content that will speak to your members, reviewed the dos and don’ts of email, and now you need to get it to them! Email campaigns are the most cost-effective solution to reach out to your members with a recent promotion or offer. Even though our article on campaign strategy vs. one-offs will point out that multiple marketing products and approaches will overall show stronger results, email is unmistakably an active player in the marketing game.

What are the 4 major benefits of having video marketing content? 🤯 Click this VIDEO LINK to learn more!
ALSO, is your #creditunion ready to be "First in Show" with our marketing services? https://www.oaktreebiz.com/credit-union-marketing-services
We look forward to speaking with you!

Hello! Are you hyped for another #HumanitarianHighlight? We are! With so much chaos in the world, it can be helpful to look on the bright side of things. If you or a credit union you know would like to be involved in one of our #HumanitarianHighlights, send us a direct message through social media!

Hello everyone, and welcome back for another #HumanitarianHighlight! With so much craziness going on in the world, it’s important to find some positivity! If that’s what you’re looking for, you’ve found just the right place. And if you know of (or are part of) a credit union that’s doing some outstanding work in their community, please reach out! DM us or use the hashtag #HumanitarianHighlight on social media.

Well, hello #CUfamily! Welcome back to another #HumanitarianHighlight on this gorgeous Thursday. We hope everyone has stayed healthy during this hard time and just know that we are always here for your credit union. Also, please let us know if your credit union would like to be featured in our #HumanitarianHighlight blog post that goes out every Thursday. Send us a direct message on our social media accounts or contact us and we would be more than happy to include your story.

The NCUA’s authority to amend the rules surrounding the field of membership is upheld, expanding the communities credit unions will be able to serve. Staying informed about the latest legal decisions is critical to the success of any business. For the highly regulated banking industry, even seemingly innocuous decisions can result in added operational costs or unintended non-compliance. Recently, two court decisions should have credit union leadership sitting up and taking notice.

Greetings, everyone! Want a positive start to your day? Who doesn't? Take a look at this week's Humanitarian Highlight! Credit unions are absolute powerhouses when it comes to humanitarian work-this week features food drives, fundraisers, and more!