5 Ways an Attribute Management Strategy Can Improve Your Lending Decisions
The strategy for one demographic to another needs to shift for many reasons, and this is why many are looking to attribute management strategies to better market to their consumers and for credit unions, this means members and potential members. How can this improve your credit union's lending decisions?
Here is an infographic that goes into the ways in how these strategies can help your credit union grow and prosper with their lending decisions.
- Timing Promotions
Finding spikes in lending areas to nurture during certain time periods.
ex. holiday consumer loans.
- Using Correct Channels
Learning what your members are using to find information on financial services.
ex. 18-39 SM 45-75
- Minimizing Promotion Cost
Narrow your promotional efforts to target active and responsive target groups.
ex. 65+ wealth management.
- Correcting Tone and Copy
Change imagery, tone, and wording to suit receiving personas.
ex. 18-29 education loans for students.
- Strategizing Operations Budget
Use KPIs to narrow down, and expand staff and efforts currently in low-performing services to high-performance services throughout the year.
When it comes to improving the marketing efforts for your credit union you can always look to Oak Tree for your marketing needs! We have credit union documents for your forms needs and we can do credit union brochures for your marketing!